Smart Advertising DOCS

7.1 Glossary

Clarifying commonly confused terms.

Smart Advertising account

This is an account you created on the Smart Advertising platform.

Smart Advertising ad account

Smart Advertising ad account is a TikTok agency ad account, approved by TikTok. You are authorized to use the accounts through our platform. Here are the reasons why you should use Smart Advertising ad accounts:

  • Agency account is a whitelist account supported directly by TikTok
  • Target full of major markets such as US, EU, CA, UK...
  • Accept multiple payment methods via Payoneer, USDT, Credit Card, PayPal...
  • Refund balance when you want to stop running ads
  • Fast, automated, and unlimited top-up: Smart Advertising Platform will support this straight away!
  • Create an account automatically in just a few minutes
  • Technical support

TikTok for Business Account

This is a public profile that brands and businesses can use to leverage TikTok's marketing tools and build a unified marketing strategy on the platform. To create a TikTok Business Account, you must provide your email and password on https://business.tiktok.com/. This account is essential to create a Business Center. If you have a Smart Advertising Account, you will need to link these two types of accounts together.

Business Center

Business Center is a central hub that allows organizations and agencies to efficiently manage multiple TikTok ad accounts, users, assets, and finances in a secure environment. Your business center will include: a Smart Advertising ad account (if you have been granted one), a self-served ad account, and a TikTok personal account.

Ad account

If you already have a Smart Advertising Agency ad account, you can quickly create an ad account directly on the Smart Advertising platform. Your ad account is ready to use immediately (without waiting for any review processing).