About Campaign Budget Optimization

Campaign Budget Optimization (CBO) is a feature that allows you to optimize your budget at the campaign level instead of the ad group. To create a campaign using Campaign Budget Optimization, set up your campaign within the following parameters:

• Advertising Objective: Video View, Traffic, Catalog Sales, Lead Generation, Community Interaction, App Promotion, Website Conversions, and Reach
• Bid Strategy: Maximum Delivery and Cost Cap
• Budget Mode: Daily Budget and Lifetime Budget
• Delivery Type: Standard
• Split Test: Not supported

To enable Campaign Budget Optimization:

1. Create a new campaign.
2. Select a supported Advertising Objective.
3. Turn on the Campaign Budget Optimization toggle.
4. Select a Budget; all ad groups in this campaign will share this budget.
5. Select the Bid Strategy when setting up the first ad group.
6. Under Delivery Type, Standard is the only available option.
7. Configure the rest of your ad group settings
   

and create your ads. All ad groups should share the same Optimization Goal.